Category: Branding Tactics

How YouTube Can Help Your Small Business

The video is the most effective way of marketing your small business. It is a powerful method to gain the trust and confidence of your clients. It is also a great way to create and maintain an online presence on the web. If you have a well-created video that elicits a strong emotional effect on the potential clients, it can even go viral.

In this article, we will discuss the benefits of uploading your video on YouTube to help you market your small business:

Benefit #1:

YouTube is one of the most popular websites on the planet and its mother company-Google- is the premier search engine in the world. Everyone knows how hard it is to be ranked and come up on the first page of Google. However, since YouTube is a kin of Google, the latter would always pick up one or two YouTube videos to be featured on the first page. Because of this, it will be easier for you to land on a very favorable spot especially if you have many views on your video. Furthermore, producing a video should not seem like a daunting task. Cheap video production is available all around. You just need to put in some time to research and vet various companies before hiring one.

Benefit #2: Branding

People trust people they know. They only remember the business if they are familiar with it. Video gives you the opportunity to make your clients aware of your services and your business.  When people see you in the video, they mirror what kind of personality and skills you have. Your little nuances and mannerisms can affect how the viewers perceive who you are. When you create the right impression, it is possible that they are going to remember you and your service. The key here is to hire a competent video production company that can also guide you through the process.

Benefit #3: Proving your expertise

By creating a video about what who you are and what you do, you are becoming vulnerable in the eyes of many people. However, it also makes you identifiable to the viewers in a way that they can relate to what you say which makes you believable. If you will keep your audience updated by posting videos on a regular basis, the viewers will have an idea that you are an expert in your field. When you build the reputation that you are knowledgeable about a particular niche, many people will become your follower on YouTube which is good for your marketing strategy.

Most small businesses fail within their first year as the market is quite competitive. However, it is good to keep a positive mindset and persevere with your branding and marketing strategies. Obviously creating a video is the most powerful marketing technique today. If you want to maintain an edge over your rivals, create videos that can propel the viewers to support your business. Always use the video to generate leads and broaden your brand online.

5 Ways To Keep Your Home Cool For Less

 

Las Vegas has one of the hottest summers in the country. When the summer kicks in, you need your cooling system to fan out the heat. But if you will use your AC all day, it might increase your electric bill. It is best to find efficient and inexpensive ways to conserve energy while relishing your cool comfortable home. How to do this? Check Out below.

Use Programmable Thermostat

Upgrade your thermostat to a programmable thermostat that works only when you are at home. This is one of the best ways to make sure you are not wasting electricity by having your cooling system on when nobody’s home. Program your thermostat so that it will automatically turn off when you go to work. By doing this, you will not worry about forgotten AC still functioning when no one is around.

Control Humidity

When you have the AC on, make sure that other appliances that are emitting too much heat is off or set to its minimum level. For instance, when you have your AC on, avoid using the oven, flat iron, washing machine or dryer. If your home is constantly being heated by these appliances, your AC will have a hard time cooling the air. If your AC works harder, it will use up more energy which means a higher electric bill for you.

Keep the Air Circulating

Try to open the door and the windows first for few minutes before turning the AC on. Then turn on the fan. I know this sounds counter intuitive, but this helps in circulating the air inside the room and makes the fresh air from outside try to cool the house just a little. Even away from the heart of Sin City, luxury homes are still prone to the hot desert heat. After say five minutes, close all the windows and doors but keep the fan on. When the room is not that hot, it will be easier for the AC to cool it without using a lot of energy.

Check the Insulation

Heat-proofing the house is the best way to make sure that no heat can enter the house and no cool air escapes the house. Proper insulation makes it easier for your AC to reach the right temperature faster. Make sure that all holes are sealed. Use light curtains that can block off the heat during summer.

Make Sure Your AC and Fan Are Working Well

Clean your AC and fan so that it will be easier for it to work without using a lot of energy. Maintenance is important to your AC so that it can still work great even after fifteen years of using it. You can consult the manual how to do regular monthly maintenance. If you think you can’t do it yourself, ask a trusted technician to do it for you.